At Carmen Says, we don't believe in fleeting fashion; we believe in wearable stories. Each capsule collection is a new chapter, an episode that adds to an ongoing narrative. Designing a capsule collection is much more than creating garments: it's about building a story that evokes emotion and makes the wearer feel part of something bigger.
But how is a capsule created? Here we tell you about our creative process, step by step.
1. Inspiration
At Carmen Says, inspiration doesn't come from a garment or a passing trend. It comes from a story. Before designing, we imagine a narrative universe that runs through the entire season, a common thread that gives meaning to each capsule collection.
That story becomes the starting point for everything: it guides the shapes, colors, textures, and mood of each collection. We don't design by looking at what's out there, but by exploring what we want to tell.
Sometimes the spark comes from an emotion, a scene we'd love to experience, or a feeling we want to share. From there, we transform that idea into garments that speak for themselves and become part of an ongoing story.
2. Imagine the scene
A capsule collection isn't just a collection of garments; it's a complete universe. That's why we approach each collection like a scene from a film: a palette of colors, textures, and details that together build a single narrative.
Cinematic aesthetics are part of our DNA, and we know that this creates an emotional bond with every person on the other side of the screen.
3. When history becomes a garment
This is where the story takes shape and transforms into a wearable dream . Our design team brings each collection to life without losing sight of the story we're telling: every garment, every color, and every visual detail is part of the same narrative.
We select fabrics for their drape, test patterns to enhance the silhouette, and meticulously craft every detail so that it speaks for itself. Because for us, a garment is not just fashion: it's a story you can wear.
4. The moment to tell the story
Each capsule is an invitation to experience a new story. We know that our work goes beyond creating a tangible product: what we truly want to offer you is an experience.
That's why, instead of following the traditional fashion cycle, we launch a new capsule collection every two weeks. Each one is a new episode in this universe we share with you, an opportunity to rediscover the brand through a different, more intimate, and immersive emotion.
We want each release to be a moment of connection, an eagerly awaited date where you can dream, be inspired, and enjoy that piece of history that is also yours.
5. You as the protagonist
Capsule collections are incomplete until they reach you. Because each garment comes to life with the way you wear it, with the moments you experience in it.
That's why we say our collections are wearable stories for dreamers : stories that need dreamers like you to be completed.
When you choose a garment from a capsule collection, you're not just buying clothes. You're taking home a piece of a story that's also yours.
Designing a capsule collection is a creative journey, but the most important thing is you. At Carmen Says, we design with the idea that you'll feel part of something special: an ongoing story where each chapter is written together. And the best part is, the next chapter is always just around the corner.
👉 Discover our new collections
Discover our new collections at carmensays.com and follow us on Instagram so you don't miss the next chapter.