About us
CARMEN SAYS embarks on building a strong identity based on the fusion of fashion and storytelling, offering capsule collections every two weeks as episodes in a narrative journey. Breaking with the conventions of seasonal releases, this revolutionary approach immerses consumers in a continuous and evolving fashion experience.
With the motto "Wearable stories for dreamers," the brand aims to appeal to those who see fashion as an expression of stories woven with threads of imagination. It is committed to being more than just a clothing brand, providing meaningful and enriching experiences. Its vision and mission are focused on offering authenticity and depth in a world saturated with fleeting content, becoming a beacon of authentic experiences.
The garments are not just articles of clothing, but storytellers of thematic and emotional stories. Each capsule is a chapter that transcends trends, offering consumers a unique shopping experience where they acquire not just clothes, but tangible fragments of a narrative.
The capsule strategy not only captivates consumers but also champions sustainability by avoiding overproduction and reducing waste. The brand moves away from fast fashion, focusing on transparent and participatory communication, inviting consumers to reflect on the value of each capsule and sharing the stories behind each piece.
Manifesto
We believe in fantasy.
We firmly believe that clothing can be a tool to communicate fantastic stories, allowing people to express themselves.
That's why we create endless fantastic stories.
Our products do not follow trends; rather, they create tales of fantasy and enchantment, immersing us in realms of whim and femininity.
We offer clothes that speak for themselves.
We fuse fashion and storytelling to produce garments that transport wearers to dreamlike and supernatural realms.
Sustainability
At Carmen Says, we are aware of the current challenges facing the fashion industry. Our goal is not to produce huge quantities of products, but rather to achieve lean production without creating excess stock on the planet. Behind the essence of our work lies a clear purpose: a commitment to quality, sustainability, and responsibility for a better world.
For this reason, our products are produced in Europe, production is tailored to our sales to avoid excess stock, and we feature sustainable items in much of our collection.
Carmen Says combines the desire to always be at the forefront, ensuring no overproduction, and strengthening the Europa brand. Offering 100% Spanish design and local manufacturing, with fabrics printed and/or dyed 100% in Spain.
- Designed in Barcelona
- Sustainable materials (>50%)
- European production
- Traceability of the value chain
Worthwhile items
'Worthwhile items' are garments made using sustainable fabrics, which means they are made with materials that have a reduced environmental impact. We mark these garments as something worth buying because we are committed to the environment whenever we can.
Opting for these items not only gives you a quality garment, but also contributes to sustainability and care for the environment, reflecting our commitment to environmentally friendly practices.